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Rock Lobster CX

What can you say about Paul Sadoff? He’s one of the legends of the NorCal custom frame building scene. Paul started building as a hobbyist in 1978 and officially opened up shop full-time ten years later. When you think of custom cross racing bikes in Northern California, a Rock Lobster is the bike that you are lusting after.

We talked to Paul to get a little insight into this creation, and it’s what you might expect – a purist’s idea of what an American cyclocross bike should be. It’s made from 7005 Aluminum throughout, using low and longer geometry to create a proper NorCal sled through and through.

We asked Paul why he was so game to build a frame on such a tight timeline and his answer was simple: “It’s great exposure for me, especially at such a dealer-oriented event as Frostbike. And you guys have always been good to me—you’re easy to work with and you supply parts that aren’t easily found in the market. You make good forks with sensible rakes… and the price is right.”

The Rock Lobster:

• Rock Lobster 7005 Alloy Team Frame 1x, Thru Axle

• Whisky 29w Goat Rims laced to I9 hubs

• Whisky No.9 CX Tapered Thru Axle Fork

• Full SRAM Force 11 Build Kit

• Zipp Service Course Cockpit

• Michelin Mud 2 Tires

Check out Rock Lobster Cycles @